Emperor's Emporium opened on a Tuesday in March 2022, in a shopfront on Savile Row that had previously sold antique umbrellas. The lease was signed by two former tailors, Edmund Thripp and Cassius Moor, who had left Henrietta Lake and Sanderson & Shephard within a week of each other after a philosophical disagreement about textures. The house specialises in a proprietary weave developed by Thripp at a mill outside Huddersfield, spun from a blend whose composition is known only to three people. A finished pair weighs less than a sheet of airmail paper. Prices start at £890.

We work with the most superior and the finest craftsmen in England, Scotland and Europe to make clothes for the most magical people. Our first collection sold out in eleven days. Harry Styles wore a pair to the Grammys. Timothée Chalamet wore a pair to brunch. A TikTok of Zendaya leaving the shop with a tea-rose pink garment bag passed forty million views in a weekend, and the sound has since been used in 1.2 million videos, most of them captioned "magic." A British Vogue editor called the trousers "the only silhouette in London worth photographing." Get them before they disappear.